MY STORY
Hi, I’m Norma — founder of WOW Performance an Irish owned business which began with a single spark of an idea...
Where’s the clothing that moves with women — in every sense of the word?
Not just for workouts. Not just for bikes. But for everything in between — the school drop-offs, the walks, the errands, the stretch, the stillness. WOW Performance is activewear for real life. Designed to honour your body, your time, your worth — every single day.
After over a decade in the fitness industry and more than 11 years in cycling retail, I saw the same thing again and again: women were underrepresented, underserved, and expected to compromise — on style, on function, on how we’re meant to feel in our own bodies.
WOW originally stood for Women on Wheels, born from my passion to create affordable, high-quality cycling wear for women — a space where we were so often overlooked. But as the vision grew, so did the meaning. Because WOW was never just about the bike. It was about the woman on it — and beyond it.
Now, WOW means Women of Worth — a reminder that every woman deserves to feel strong, seen, and supported, no matter where she is in her journey.
Like many women, I spent years raising children, supporting a marriage, and building a business — until life changed. A divorce meant walking away from the business I had poured myself into. It was one of the hardest moments of my life, but it also gave me the space to ask: What do I want to create — for myself, and for other women?
That’s when WOW Performance came to life. With my children growing and my perspective shifting, I wanted to build something I was truly passionate about — a brand that supports women in movement, in motherhood, in healing, in strength, and in starting over.
The learning curve was steep. The world of marketing had changed, and social media terrified me. I had to challenge my own doubts, embrace discomfort, and step into the light with a new belief:
Why not me?
Now, every piece in the WOW Performance collection reflects my heart, my journey, and my belief that women should never have to choose between quality and affordability. This isn’t just about leggings and layers — it’s about reclaiming our worth, our voice, and our confidence.
So wherever you’re at — returning from injury, rediscovering yourself after heartbreak, building strength after burnout — WOW is here for you.
It’s more than just gear. It’s a reminder that you are a Woman of Worth. And we’re just getting started.
With heart,
Norma